| A> |
Gladly mail the prescription and thank
them calling |
|
WRONG:
You will lose 100% of the opportunity; not only for the prescription
item(s), but for all the other
items they may buy from your competitor. |
|
|
| B> |
Refuse to give the prescription and
thank them for calling |
|
WRONG:
Illegal in some states, unethical in
most others. This is a sure-way to convince your client to shop...for
another veterinarian. |
|
|
| C> |
Lower your price and even mail the
product |
|
WRONG:
This only works when you are given
the opportunity to meet/beat the price. Most items
purchased on-line do not require a
prescription so your client never gives you the chance to meet or beat
the price. |
|
|
| D> |
Refer them to YOUR on-line pharmacy. |
|
CORRECT!
Legal in every state. Keep 100%
of the profit. Cross-sell to increase average order size.
Automatic e-mail reminders
mean increased compliance. Make it easy for your clients to remain
your clients! |
|
|