Misconception #1:  I am not impacted by on-line competition.
Fact: Some veterinarians think the only sales they're losing are those for which their client calls requesting a prescription.  Fact is, most of the product sold on-line, such as the lucrative flea and tick product, doesn't require a prescription so your client never comes to you seeking a prescription.  Furthermore, while your client may be requesting a prescription for one product, they may intend to buy other non-prescription product at the same time.  Example: Your client requests a prescription for Heartgard.  Then they go on-line and buy Heartgard, Frontline, Shampoo, and a brush.  You think you lost just the Heartgard sale.  You're wrong.
 
Misconception #2: People shop on-line for price only and I refuse to compete on price.
Fact: Surveys show that convenience is as important as price when shopping on-line.  Most of the traffic on our servers is during non-business hours.
 
Misconception #3: I cannot complete with the likes of Online Retailers. 
Fact: You already have a relationship with the client, they don't.  By offering your clients what they want, such as convenience, you stop them from shopping elsewhere.
 
Misconception #4: An on-line store takes too long to set-up and maintain.
Fact:  With about 2-4hrs. of your time, we can have you selling on-line in less than 5 days.  Processing and packing an order takes <2 minutes (literally). 
 
Misconception #5: Internal costs, such as inventory, packing and shipping are too high.
Fact: You already have inventory, so no new cost there.  Envelopes to safely ship most products are available at your local office store for about 25 cents each (in bulk).  Packing slips can be printed and you can task someone with stuffing and addressing the package.  Entire process; about 2 minutes. Give package(s) to the postal worker when they drop-off your mail. No need to go to the post office.
 
Misconception #6: Shipping is too expensive and customers will claim they didn't receive the product.
Fact: Using U.S.P.S. 1st. class mail your client gets the product within 1-2 days.  A product such as Frontline can be shipped for under $1.  Charge $3.95 s&h for orders less than $39 and you can actually make a profit on the shipping. As for lost shipments; you are selling to existing clients only so fraud is rare.  If you suspect fraud you can add Signature Confirmation to the order for less than 50 cents.
 

More misconceptions will be posted as we learn of them.